{"id":1754,"date":"2023-06-14T04:12:52","date_gmt":"2023-06-14T01:12:52","guid":{"rendered":"https:\/\/www.agro.ihu.gr\/?post_type=course&#038;p=1754"},"modified":"2024-12-04T13:16:30","modified_gmt":"2024-12-04T11:16:30","slug":"600-191703","status":"publish","type":"course","link":"https:\/\/www.agro.ihu.gr\/en\/courses\/600-191703\/","title":{"rendered":"Consumer Behavior"},"author":7,"template":"","meta":[],"semester":[40],"course_type":[70],"class_list":["post-1754","course","type-course","status-publish","hentry","semester-40","course_type-special_background"],"acf":{"code":"600-191703","semester":40,"level":"1","teaching_activities":{"activity_1":{"description":"\u0394\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 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\u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd.\r\n\r\n\u0397 \u03cd\u03bb\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u00a0\u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2:\r\n\u2022 \u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03b7 \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03b3\u03b5\u03c9\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd\/\u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd\r\n\u2022 \u0391\u03c0\u03bb\u03cc \u03a5\u03c0\u03cc\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 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\u0394\u03b5\u03b9\u03b3\u03bc\u03b1\u03c4\u03bf\u03bb\u03b7\u03c8\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.\r\n\u2022 \u03a3\u03cd\u03bd\u03c4\u03b1\u03be\u03b7 \u03b5\u03ba\u03b8\u03ad\u03c3\u03b5\u03c9\u03bd \u03b5\u03c1\u03b5\u03c5\u03bd\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b3\u03b5\u03c9\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.","goals":"\u03a3\u03ba\u03bf\u03c0\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ae \u03c3\u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 ...\r\n\r\n\u039c\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03ae \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bf \u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ae\u03c2\/\u03c4\u03c1\u03b9\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7:\r\n<ul>\r\n \t<li>\u039d\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd...<\/li>\r\n \t<li>\u039d\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b9\u03c2...<\/li>\r\n \t<li>\u039d\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af \u03c4\u03bf...<\/li>\r\n \t<li>\u039d\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b1...<\/li>\r\n<\/ul>","skills":"\u2022 \u03a0\u03c1\u03bf\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03b7\u03c2 \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03b7\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2\r\n\u2022 \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd, \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd\r\n\u2022 \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2\r\n\u2022 \u0391\u03c5\u03c4\u03cc\u03bd\u03bf\u03bc\u03b7 \u0395\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\r\n\u2022 \u039f\u03bc\u03b1\u03b4\u03b9\u03ba\u03ae \u0395\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\r\n\u2022 \u039b\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd","teaching_methods":"\u03a0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf","ict_usage":"\u038c\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03a4\u03a0\u0395 \u03a4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03bb\u03c5\u03bc\u03ad\u03c3\u03c9\u03bd. \u039f\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 computer, \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 Internet \u03ba\u03b1\u03b9 dataprojector \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03b5\u03b9\u03be\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03b5\u03b9\u03ce\u03bd.\r\n\r\n\u03a9\u03c2 \u0395\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u039b\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9o\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf PowerPoint, Word, Excel \u03ba\u03b1\u03b9 DVDs.\r\n\u0397 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ad\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 e-mail.\r\n\r\n\u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u039c\u03b1\u03b8\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (moodle)","teaching_organization":{"activity_1":{"description":"Lectures","workload":40},"activity_2":{"description":"\u0395\u03c1\u03b3\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03b1\u03ba\u03ad\u03c2 \u0391\u03c3\u03ba\u03ae\u03c3\u03b5\u03b9\u03c2 \u2013 \u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b2\u03b9\u03b2\u03bb\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b8\u03c1\u03c9\u03bd","workload":12},"activity_3":{"description":"\u039f\u03bc\u03b1\u03b4\u03b9\u03ba\u03ae \/ \u0391\u03c4\u03bf\u03bc\u03b9\u03ba\u03ae \u0395\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2.","workload":38},"activity_4":{"description":"\u0391\u03c5\u03c4\u03bf\u03c4\u03b5\u03bb\u03ae\u03c2 \u039c\u03b5\u03bb\u03ad\u03c4\u03b7","workload":90},"activity_5":{"description":"","workload":""},"activity_6":{"description":"","workload":""}},"students_evaluation":"I. \u0393\u03c1\u03b1\u03c0\u03c4\u03ae \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b7 (80%) \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9:\r\n\u2022 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03a3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7\u03c2 \u0391\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2,\r\n\u2022 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u0394\u03bf\u03ba\u03b9\u03bc\u03af\u03c9\u03bd,\r\n\u2022 \u0395\u03c0\u03af\u03bb\u03c5\u03c3\u03b7 \u03a0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd,\r\n\u2022 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ae\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2\r\n\u2022 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c1\u03cc\u03bb\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd \u03c3\u03b5 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2\r\n\u2022 \u0395\u03c0\u03af\u03bb\u03c5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd\r\n\u2022 \u03a3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03b8\u03b5\u03c9\u03c1\u03af\u03b1\u03c2\r\n\r\n\u0399\u0399. \u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u039f\u03bc\u03b1\u03b4\u03b9\u03ba\u03ae\u03c2 \/\u0391\u03c4\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u0395\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 (20%)","bib_textbooks":"<ol>\r\n \t<li>\u03a3\u03b9\u03ce\u03bc\u03ba\u03bf\u03c2, \u0393., (2016),\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u0395\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 \u039f\u03af\u03ba\u03bf\u03c2 \u039b\u03b9\u03b2\u03ac\u03bd\u03b7, \u0391\u03b8\u03ae\u03bd\u03b1.<\/li>\r\n \t<li>\u039c\u03c0\u03ac\u03bb\u03c4\u03b1\u03c2, \u0393., \u03a0\u03b1\u03c0\u03b1\u03c3\u03c4\u03b1\u03b8\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5, \u03a0., (2013), \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 Rosili, \u0391\u03b8\u03ae\u03bd\u03b1.<\/li>\r\n \t<li>Darpy D. (2014) \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u2013\u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u0391\u03b8\u03ae\u03bd\u03b1: \u03a0\u03c1\u03bf\u03c0\u03bf\u03bc\u03c0\u03cc\u03c2.<\/li>\r\n \t<li>\u03a4\u03bf\u03bc\u03ac\u03c1\u03b1\u03c2 \u03a0. (2014), \u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u0391\u03b3\u03bf\u03c1\u03ac\u03c2, \u0391\u03b8\u03ae\u03bd\u03b1.<\/li>\r\n \t<li>\u039a\u03b1\u03bc\u03b5\u03bd\u03af\u03b4\u03b7\u03c2, \u03a7. (2010), \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u0391\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7: \u039a\u03c5\u03c1\u03b9\u03b1\u03ba\u03af\u03b4\u03b7\u03c2.<\/li>\r\n \t<li>\u039a\u03b1\u03c1\u03c5\u03c0\u03af\u03b4\u03b7\u03c2, \u03a6. (2008), \u0395\u0399\u0394\u0399\u039a\u0391 \u0398\u0395\u039c\u0391\u03a4\u0391 \u03a0\u039f\u0399\u039f\u03a4\u0397\u03a4\u0391\u03a3: \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b7 \u0393\u03b5\u03c9\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03a4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1, \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7: \u0396\u03ae\u03c4\u03b7.<\/li>\r\n \t<li>\u039c\u03ac\u03c4\u03c4\u03b1\u03c2, \u039a., \u03a1\u03b5\u03b6\u03af\u03c4\u03b7\u03c2, \u0391., \u03a4\u03c3\u03b1\u03ba\u03b9\u03c1\u03af\u03b4\u03bf\u03c5, \u0395., \u0392\u03bb\u03ac\u03c7\u03bf\u03c2, \u0397., \u03ba\u03b1\u03b9 \u039a\u03b1\u03c6\u03bf\u03cd\u03c3\u03b9\u03bf\u03c2, \u0394. (\u03b5\u03c0\u03b9\u03bc.), (2013), \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03a4\u03b9\u03bc\u03ad\u03c2 \u0391\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, Nicosia: BrokenHillPublishers.<\/li>\r\n \t<li>\u03a3\u03b9\u03ce\u03bc\u03ba\u03bf\u03c2 \u0393., \u0392\u03b1\u03c3\u03b9\u03bb\u03b9\u03ba\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5 \u0391. (2005), \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u0391\u03b8\u03ae\u03bd\u03b1: \u03a3\u03c4\u03b1\u03bc\u03bf\u03cd\u03bb\u03b7\u03c2.<\/li>\r\n \t<li>\u03a3\u03c4\u03b1\u03b8\u03b1\u03ba\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2 \u0392. (2005), \u039c\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u0391\u03b8\u03ae\u03bd\u03b1: \u03a3\u03c4\u03b1\u03bc\u03bf\u03cd\u03bb\u03b7\u03c2.<\/li>\r\n \t<li>\u03a6\u03c1\u03ac\u03b3\u03ba\u03bf\u03c2 \u039a. \u03a7. (2004), \u039c\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u0388\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u0391\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u0391\u03b8\u03ae\u03bd\u03b1: Interbooks.<\/li>\r\n \t<li>Kohls, R. L., &amp;Uhl, J. N. (2002), Marketing of Agricultural Products. London: PrenticeHall.<\/li>\r\n \t<li>Lindgreen, A., Hingley, M., Harness, D., Custance, P. (2010), Market Orientation: Transforming Food and Agribusiness around the Customer, Surrey: Gower.<\/li>\r\n \t<li>Mothersbaugh D., Hawkins D., (2015), Consumer Behavior: Building Marketing Strategy, McGrow Hiil.<\/li>\r\n \t<li>Martin Evans, Gordon Foxall and Ahmad Jamal, (2009), Consumer Behaviour, John Wiley and Sons Ltd.<\/li>\r\n \t<li>Michael R. Solomon, Gary J. BamossyandSorenAskegaard, (2007), Consumer Behaviour, Pearson Education Limited.<\/li>\r\n \t<li>Suja R. Nair (2010), Consumer Behaviour&amp; Marketing Research Himalaya Publishing House.<\/li>\r\n<\/ol>","bib_journals":""},"_links":{"self":[{"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/course\/1754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":10,"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/course\/1754\/revisions"}],"predecessor-version":[{"id":4481,"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/course\/1754\/revisions\/4481"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/staff\/2282"},{"embeddable":true,"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/course\/1556"}],"acf:term":[{"embeddable":true,"taxonomy":"course_type","href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/course_type\/70"},{"embeddable":true,"taxonomy":"semester","href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/semester\/40"}],"wp:attachment":[{"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/media?parent=1754"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/semester?post=1754"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.agro.ihu.gr\/en\/wp-json\/wp\/v2\/course_type?post=1754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}